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The town of Cardigan is leading the deployment of smart technology in Wales. The process of rolling out smart technologies and collecting data across the town began in 2016. Every town in Ceredigion was allocated £30,000 of grant-based funding. Cardigan chose to use this to fund small-scale smart projects driven by community engagement, such as investing in a network of connected IoT sensors and accompanying marketing strategies. These solutions have been scaled up over time.
The organisation 4CG (a locally based, co-operative organisation that focuses on developing the local economy and community) have installed a super-fast Wi-Fi service across Cardigan. This service offers high quality, cost-effective, and flexible internet access on a pay-as-you-go basis.
Footfall and dwell data is collected from the Wi-Fi technology. It is then analysed and shared by 4CG in a newsletter that is distributed to 120 businesses alongside guidance on how to take advantage of these insights. The e-newsletter technology collects information on which content is most popular with readers so that future editions can focus on these areas.Astudiaeth Achos Ceredigion