Business Support

Support for Independent High Street Businesses through Smart Towns Cymru

Smart Towns use digital data to help Wales' independent businesses thrive. Using data from BT’s Active Intelligence – and locally collected data where available – we analyse footfall trends, visitor behaviour, and patterns of town centre activity. We provide clear, anonymised insights that can help you make informed decisions about opening hours, staffing, marketing, and more.

You can access free one-to-one consultations to explore what the data means for your business, or work through established business groups in your area. We can also advise on how to make better use of your own business data and recommend good data collection practices that meet data protection standards.

Check out our case studies and example reports below to see how other businesses are already benefiting. Whether you’re planning ahead or responding to change, Smart Towns data gives you the local knowledge you need to move with confidence.

For your free one-to-one consultation please complete the FREE Smarter Business Support form and one of the team will be in touch soon!