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Understand your high street data
- Would you like to identify the busiest days and times to arrange your staffing and stocking more efficiently?
- Would you like to understand more about the demographics visiting your high street, to make sure that your business and advertising appeals to them?
- Would you like to compare your own sales data with trends on the high street to find out what affects your business?
Smart Towns Wales have recently secured access to BT Active Intelligence Location Insights Platform, allowing us to access high quality data to help you better understand your high street. We can offer your business a completely free data consultation, where we will walk you through the trends on your high street and discuss what they could mean for your business.
What is BT Active Intelligence?
It is a location insights platform powered by Mobile Network Data taken from 24million EE mobile phone devices. This data is then aggregated and anonymised to provide trends around population movement and demographics for any area of the UK ( an example below, of the areas this data can cover). BT is providing this data to Smart Towns at a cost enabling them to understand more about visitors to our region.
The platform then provides us with the below data in a really visually friendly way;
Footfall data : allows you to view seasonal trends, peak days and times and how long people are spending in the high street.
Customer Insights : the breakdown of people within the selected locations by demographics, such as age, gender and spending power.
Catchment Insights : find out where your town centre visitors are travelling from.
We are offering a free 1:1 session to local businesses in Wales to view and understand their high street data and how it affects their business.
Simply fill in the short form below and the team will be in touch.
Free 1:1 data session