Superheroes and Transformers Drive Footfall to Caernarfon

Discover how Smart Towns Wales helped Hwb Caernarfon and local businesses turn the Superheroes and Transformers event into a data-driven success.

With a 139% increase in footfall, insights into visitor demographics, and actionable strategies for marketing, pricing, and event planning, this case study shows how evidence-based decisions can supercharge local economies.

This case study highlights how Smart Towns Wales supported Hwb Caernarfon and local businesses in using visitor data to drive smarter decision-making around events and trading strategies.

Read the full case study here: Superheroes and Transformers Drive Footfall to Caernarfon