#SmartTownsWales

You are here: Home > Resources and Training > Case Studies > Gŵyl Cefni Uncovered: What the Data Tells Us About Festival Success

Gŵyl Cefni Uncovered: What the Data Tells Us About Festival Success

Smart Towns Wales partnered with Gŵyl Cefni to unlock powerful insights from the festival, helping organisers and local businesses make smarter decisions. From identifying peak visiting hours and mapping catchment areas to profiling visitor demographics, the analysis revealed opportunities to boost engagement, extend trading hours, and attract new audiences. These data-driven strategies are shaping future event planning and investment, ensuring even greater impact for Llangefni’s town centre.

Discover the full case study here: Gwyl Cefni Uncovered