Data Drives Change in Opening Hours at Swansea Business

Koala Tree, a dynamic venue on Swansea’s Wind Street, took part in a Welsh Government funded consultation through Smart Towns Cymru to unlock the power of data-driven decision making. Using anonymised mobile network data from BT's Active Intelligence Platform, the consultation provided Koala Tree with valuable insights into visitor numbers, peak hours, demographics, and catchment areas. This case study highlights how tailored analysis enabled the business to optimise its opening hours, refine marketing strategies, and enhance the customer experience, demonstrating the impact of data-led support for independent high street businesses in Wales.

Read the full case study here: Data Drives Change in Opening Hours at Swansea Business

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