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Cowbridge Old Hall: Using Visitor Insights to Inform Future Strategy
Smart Towns Wales helped shape the future of Cowbridge Old Hall by using real visitor data to guide decisions on programming, marketing, and community engagement. Insights revealed strong catchment areas, high-spending visitors, and opportunities to attract younger audiences, alongside strategies to boost footfall during quieter periods.
Want to see how data-driven insights can transform a historic venue into a vibrant cultural hub? Read the full case study.