Beyond the Showground: Capturing the Royal Welsh Impact in Builth Wells

This case study looks at how the Royal Welsh Show changes the town centre in Builth Wells during show week. Using aggregated and anonymised mobile network data from BT’s Active Intelligence platform, we tracked visitor numbers, the busiest times, how long people stayed, and where visitors travelled from. The findings help local businesses, event organisers and decision-makers understand the scale of the opportunity and plan how to make the most of the event in future years.

Read the full case study here: Royal Welsh Case Study

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